Post-Conference Seminar

Omega 3 Market Opportunities & Product Applications

Thursday 30th October 2008

Chaired by Nigel Baldwin, Senior Scientific & Regulatory Consultant, Cantox

8.30 Registration & Coffee
9.00 Programme Commences
4.00 Programme Closes

With consumer awareness of the health benefits of Omega 3 at an all time high, now is the time to find innovative ways to incorporate this powerful functional ingredient into your dairy product range. But with the opportunities presented by Omega 3 fortification come a range of challenges.

Attend this highly focused Omega 3 seminar and get to grip with the most effective application techniques, market opportunities and health claims substantiation strategies.

In-depth presentations will be followed by breakout discussions and intensive Q&A. The group will be strictly limited to 40 delegates to ensure an intimate learning environment and an optimal networking opportunity.

Programme

Session 1: Overview Of Successful Omega 3 Applications Across Product Categories
Global
Existing product range
Big product innovations

Session 2: Update On Health Claims Regulation And The Implications For Omega 3 Products
Controversy around healthy fatty acids
Exemption lists
Case study conclusions

Nigel Baldwin, Senior Scientific & Regulatory Consultant, Cantox

Session 3: Comparing The Pros And Cons Of Fish And Plant Based Omega 3 For Dairy Product Range
Cost
Application options
Sustainability

Session 4: Overcoming The Flavour And Odour Challenges For Omega 3 Fortification
Encapsulation
Super fruits
Clean label
Consumer taste / smell expectations

Session 5: Optimising The Product Positioning And Marketing Of Your Omega 3 Products
Different consumer segments
Educational marketing
Leveraging health claims